Estimated gap
These numbers are directional. They help decide whether a page rewrite is worth attention.
Small Lift, Real Money
If the page already gets traffic, even one extra conversion can matter. The calculator shows the rough monthly and yearly value of that gap.
Fix The Highest Leak
The next useful edit is usually headline clarity, CTA specificity, proof timing, offer contents, or post-click expectation.
Pick The Low-Touch Path
Use the $9 kit for self-serve rewriting. Use the $42 snapshot when one public page needs a specific outside read.