Lead magnet landing page copy template

A copy structure for free checklists, downloads, scorecards, guides, mini-courses, and opt-in pages where the visitor needs a reason to trust the email ask.

Use the free checklist Get the $9 rewrite kit Lead magnet audit

Copy blocks for the opt-in page

1. Free promise

Get the free [resource format] that helps [buyer] [specific action] before [moment where the problem matters].

2. Preview

Inside the free resource: - [Check, prompt, lesson, or template 1] - [Check, prompt, lesson, or template 2] - [Check, prompt, lesson, or template 3] - [Example or worksheet]

3. Trust line

You will get [delivery expectation]. No [thing not included] is included in the free resource.

4. CTA

Send me the [resource] Get the checklist Start the mini audit Download the worksheet

5. Next step

After you use the free resource, the next useful step is [tool, kit, report, page review, or single edit].

Make the free page lead somewhere

The $9 rewrite kit helps rewrite the opt-in promise, CTA, proof, and next-step copy. The $42 snapshot reviews one public page and returns the next edit to make first.

Buy the $9 kit Get the $42 snapshot Read the audit page